I remember a few months ago there was an iPod touch ad on Yahoo that had portions of the Yahoo home page (outside the video boundary) moving in sync with the ad. It was a first and it was interesting. Now, here's the new Honda Insight ad on Vimeo that takes it to the next level.
http://vimeo.com/4281939
Click on that one to see what I mean. The ad itself is quite interesting too.
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